4 Tips to Take Your Company from Corporate to Cultured
Feeling a little robotic? When you’ve got more employees than you can count on two hands and even more clients, it’s easy to lose sight of the personal touch that made the company unique in the first few years. Luckily, there’s nothing that a little tender love and care can’t fix. If you’re looking to foster a company culture that betters your brand, here are 4 tips to take the ‘corporate’ edge off of your company and personalize your business.
1. Define What You Believe In
Perhaps the simplest and most often overlooked element of creating a company culture is defining what values represent your company. From the reason you opened your doors to your expectation of customer service, everyone who works for or with your company should know what you stand for. Those beliefs become your company standards- a moral compass you can return to again and again to establish who you are.
What does your company believe in? Answering this question is the first and most important element of creating a company culture. You may even want to create a mission statement for your company.
For example, Bumble Bee Baskets believes in showing appreciation to those we work with and care for. We believe that appreciation boils down to the personal touch that’s often left out in corporate gift giving and seek to connect businesses and individuals alike with gift baskets that make an impact.
2. Show True Appreciation for Your Employees
According to Forbes article on an Office Team study, 66% employees will quit if they feel unappreciated.That number has since increase since 2012 by 15%. Now more than ever, employees need to feel like an actual asset to your business. More importantly, you should feel that your employees are an integral part of the big picture and treat them accordingly.
Don’t make the mistake of feeling your company is irreplaceable and that employees should feel grateful for every long hour worked. People need to feel like they impact the business and more importantly, that the company they work for values them as a person. From personalized gift baskets for career accomplishments to team retreats, taking the time to involve yourself with your employees will create an environment that your top talent wants to call home.
3. Show True Appreciation to Your Clients
It’s 40% more expensive to acquire new clients then it is to turn your current clients into recurring contracts. More importantly, giving gifts and showing appreciation towards your client will result in more work and more referrals.
After all, a person who feels appreciated will always do more than a person who does not. When your clients feel truly valued, they’ll turn to you for future solutions and take pride in referring you to potential clients. This can be a simple ‘thanks for your business,’ or a celebration of their work anniversary with your company.
4. Think Outside of the Box
A cautionary tale: Don’t let your culture become robotic. Branded stress balls with the company address is not a way to show your clients or colleagues you care. In many ways, it has the opposite effect. Instead, opt for a gift that gives your client or colleague the opportunity to relax.
Our go-to for corporate gift giving is our VIP Basket, complete with 2 bottles of wine and a variety of gourmet snacks. This basket is perfect for corporate gift giving: Not only does everyone love food and wine, it gives the recipient something they can enjoy on their own- or with a loved one.
Despite how automated our world is becoming, you can’t place a value on the human touch. Taking the time to personalize your approach to gift giving will show the person you’re gifting to that you put genuine thought into what you’ve given them.
Even if you don’t know what the person does with their free time, you can still send a meaningful gift. Use what you do know: Are they married? Expecting? Committed to a healthy lifestyle? From there, you can find the perfect way to express your gratitude.
The Bumble Bee Business Success Program
Need help finding your way? We take pride in assisting clients with creating meaningful company culture. Through our Business Success Program, we’ve fostered growth within organizations that resulted in hundred-thousand dollar deals and created thriving companies with happy employees.
It starts with a personal consultation, where we learn more about your business and the culture you already have in place. From there, we work side-by-side to create and implement a unique program for your business that serves your needs and maximizes your sales potential.
Whether you need a corporate culture program to redefine the way your business looks at company culture, or someone to tie the bow on your gift basket- Bumble Bee Baskets is happy to help! Give us a call at 403-201-1166 or send us a message on Facebook 🙂