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5 Reasons to Send a Thank You Gift to Your Clients

When’s the last time you thanked your clients and customers for supporting your business? If the answer is ‘the last time they made a purchase,’ it’s time to make a change. Saying thank you to your clients does more than let them know you care, it helps you build a community that is truly engaged with your brand.

 

Here are 5 reasons to say thank you to your clients that go beyond the checkout line.

 

1.They celebrated a work anniversary with you.

 

A ‘work anniversary’ is the start date of the time your client or customer chose your business and every year after that. For example, if a client began ordering their gifts through you on June 28th, 2014 your work anniversary is June 28th.  If you’re not the best at managing multiple work anniversaries, our Buzziness Success program can help you automate the process so you never forget to show you care 🙂

 

For service industries, it’s already a pretty common practice to celebrate the work anniversary in one way or another. Customer CRMs often track this kind of data. For storefronts, the process is similar. If you’re a restaurant with a POS system or rewards program, your ‘work anniversary’ with a customer is the day they signed up to your restaurant’s loyalty program.

 

2.They extended their contract (or trusted you with a big order).

 

When a customer comes to you with a large order or trusts you to fulfill a new contract, it’s a good time to show your appreciation for their continued loyalty to you business. This is especially true in the service industry, where contracts often mean recurring pay for you as the provider. If a customer has trusted you with a large order, don’t forget to express your gratitude with a gift basket or sentimental gift that will show your customer just how much their business means to you.

 

3.They gave you a referral.

 

Work in real estate? Marketing? Own a restaurant?  The most powerful form of advertising has and always will be in word-of-mouth. Referrals are living proof of that statement! More importantly, it means that your clients and customers are so happy with your business that they’re giving you free advertising and new clientele.

 

Even if you don’t send a gift, always send a thank you that can count as one! Whether that’s giving a surprise discount or going the extra mile to make sure that you exceed their standards for the next order will show them just how thankful you are for the referral.

 

Want to create a referral program? Ask us how by calling Bumble Bee directly.

 

4.They gave you an amazing review.

 

In today’s digital world, an online review can go a long way.  Your customers and clients taking the time to review your business will help strengthen your social media pages, increase traffic, and help inform future clients or customers as they make their purchase decision. Thank customers by sending them a coupon for a discount, free item, or service call to show them that you’re paying attention- and you appreciate the time they took out of their day to review your business.

 

5. They deserve it.

 

There are certain situations in life that don’t fall under a ‘category’ and fittingly so, they’re life’s best moments. Whether that be the hairdresser you’ve seen for 25 years doing your daughter’s hair for prom or the recurring customer who gave your team an amazing tip for Christmas- thank you should never stop at the checkout line.

 

Tips for Gift Etiquette

 

Not sure whether or not the occasion calls for a thank-you gift? Depending on what you charge (and what you’re saying thank you for) a delivered gift basket is the golden go-to of gifts, but if you’re a smaller business a coupon or free item can have the same effect. The point is show thanks and express your gratitude in a way that genuinely shows you care.

 

In the same light, you don’t have to have a huge budget to

 

Still not sure if you should send a thank you gift? If you’ve come to a point where you’re wondering that question, the answer is almost always yes!  In today’s world of social media and technology, nothing can compare to receiving a genuine gift from someone who cares.